Unlocking the power of data, cloud, and AI: a future-ready tax approach

A group of business executives and thought leaders gather around a conference table for discussion. Part of the image is overlaid and obscured by the blue tone of reflection from the glass wall of the room.

With the Vertex Exchange conference recently concluded, it's the perfect time to explore how data, cloud platforms and artificial intelligence (AI) are reshaping the future of how businesses optimize tax technology. These innovations are driving real change in how tax departments operate, offering new opportunities to streamline processes, improve accuracy and unlock growth.

Data is the engine powering modern businesses. Organizations today have vast amounts of information from systems like ERPs, financial platforms and tax solutions. While this data fuels decisions, compliance and analytics, managing its complexity can limit its full potential. We recognize its value and the importance of providing a data platform designed to centralize information, ensuring accessibility, scalability and trustworthiness. Integrating our tax content with other systems, allows organizations to unlock new possibilities for analysis and insight, simplifying the complex.

Cloud services platform: the future of tax technology

In a cloud-driven world, software must be designed to scale and flex. A shared services platform that enables faster delivery of new features, tighter product integration and higher levels of trust is crucial.

By adopting cloud technologies, we are working toward an environment where all our products share a unified interface, support single sign-on and offer full interoperability through our data platform. This ensures a streamlined and intuitive experience across all solutions and reflects our commitment to a future-ready tax ecosystem.

AI in tax: transforming processes and empowering users

AI is reshaping tax technology, and we’re committed to leveraging its potential to simplify processes. Our systems analyze large datasets in real time, offering actionable insights and predictive analytics to help organizations navigate compliance challenges. The integration of AI in our solutions personalizes the user experience, learning from interactions to provide tailored recommendations, boost productivity and empower teams to make informed decisions.

We also recognize the importance of human oversight in critical areas. By keeping experienced professionals central to our AI-embedded solutions and balancing automation with precision, we continuously refine our artificial intelligence capabilities to meet evolving needs.

A prime example of our continued investment in AI-driven innovation is Vertex Copilot, designed to enhance interactions with our solutions. Integrated into the cloud experience, it provides quick and accurate answers by leveraging our comprehensive knowledge base. This tool streamlines access to critical information, improving your overall efficiency.

Leading the charge in tax innovation

At Vertex, we continuously scan for emerging technologies that enhance decision making, optimize workflows and elevate the overall customer experience. Our mission is clear: to transform compliance from a challenge into an opportunity for growth and success.

By embracing the power of data, cloud platforms and AI, we’re not just addressing current needs; we’re building the foundation for tax department to thrive tomorrow.

Blog Author

Brad Cameron

Brad Cameron

Senior Vice President, Software Engineering

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As Senior Vice President of Software Engineering, Brad Cameron leads Vertex’s global engineering team and provides strategic technical direction to build innovative solutions that solve complex problems and provide a delightful experience and expansive customer value.

Brad has been leading product engineering teams for more than 25 years in both startups and large enterprises. He is experienced in the design and delivery of high scale and highly available solutions from hard real-time telecommunications systems, to scaled enterprise applications and cloud-based SaaS infrastructure.

Prior to joining Vertex, Brad was Vice President of Engineering at Salesforce and held executive engineering positions at Oracle Corporation, Dilithium Networks and Sonim Technologies.

Brad holds a B.Eng. in Computer Systems from Carleton University in Ottawa, Canada. He serves as an Advisory Board member for the Marketing and International Business program at UNLV Lee Business School.

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