DTC, Marketplace, or Hybrid: How to Choose the Right Path Toward Omnichannel Growth

Two of the biggest retail industry growth trends of recent years have been the multiplication of direct-to-consumer (DTC) brands and the dramatic expansion of online marketplaces.

Whatever growth path sellers take — DTC, marketplace, or an omnichannel hybrid — they will need to offer a consistent customer experience through all channels.

This E-book will provide decision-makers with a guide to choosing the right retail path(s) by answering four key questions:

1. How ‘hungry’ are you for data?
2. What types of products do you offer?
3. How broad is your product assortment?
4. Are your logistics and fulfillment operations scalable?

And the interesting ways tax calculation comes into play within each model.