Next-gen efficiency: Vertex and omnichannel order management systems

Retailers have been adapting to the digital economy and embracing e-commerce. Consumers have come to expect a simple, streamlined process no matter where or when they shop, what they buy or how their orders are fulfilled: omnichannel. This involves combining the best aspects of physical with digital, such as online purchasing and in-store pickup.  

Retailers are using advanced data and analytics technologies to help stay competitive and make the new world order work. They are personalising customer interactions wherever possible - from in-store assistance through to live agents on websites. The goal is to provide customers with this seamless experience they demand, but the multiple touch points and fulfilment options make the backend increasingly complex, including new challenges around how taxes are managed.  

Smaller retailers growing from local physical stores to online markets in different states and cross borders must navigate complex tax laws and rates. Determining who is responsible for collecting sales tax can be complex when selling through social media or online marketplaces. Online-only sellers using fulfilment centres must also consider the implications of sales tax. As a result, omnichannel order management systems are becoming critical for many retailers.

When tax technology meets your omnichannel order management system

Using an omnichannel order management system or e-commerce order management system integrated with tax technology can provide numerous tax management benefits.

When an order is placed, the omnichannel order management system sends transaction details to Vertex, which then calculates the applicable taxes and sends this information back to the omnichannel order management system. The integration means jurisdiction management is automated and the correct rates and rules are applied.

The omnichannel order management system keeps track of all orders and transactions across multiple channels. Integration with Vertex tax compliance technology means that every transaction adheres to local, state, and international tax laws – Vertex uses real-time updates automatically adjusting rates based on the latest rules to ensure compliance with current law.

The omnichannel order management system collects, organises, and shares all order and transaction data with Vertex, which then processes this data to generate accurate tax reports and filings. Maintaining transparent records of all sales and tax calculations, it becomes easier to navigate tax audits and maintain compliance with ever-changing tax regulations and whilst also minimising the risk of penalties and audits.  

Join experts from Salesforce and Vertex to learn how deploying an advanced, highly integrated omnichannel order management system can:

• Reduce friction throughout the customer journey, from browsing through transactions, to fulfilment and returns  
• Simplify the complexities of omnichannel selling and multi-tenant systems
• Help automate tax determination and compliance for consistent and accurate tax calculations on every transaction.

Your omnichannel order management system and tax technology each have important roles in managing tax operations and compliance, their core functions are distinct. The omnichannel order management system manages the order lifecycle, including order processing, inventory management, fulfilment, and customer service. Vertex integrates with your omnichannel order management system to receive order data and provide tax calculations and compliance checks, reporting, and filing.

By combining the power of Vertex with an omnichannel order management system, businesses can deliver a seamless, reliable customer experience while ensuring flawless tax compliance. Exceed customer expectations and stay ahead of tax regulations with this unmatched integration.